Super Bowl XXVIII, 1994: Dallas 30 Buffalo 13

Super Bowl XXVIII was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion for the 1993 season. The Cowboys defeated the Bills, for the second straight year, by a score of 30–13, winning their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins. The Buffalo Bills became the only team to both play and lose four consecutive Super Bowls (XXV, XXVI, XXVII, XXVIII) for a 0-4 franchise Super Bowl record, and as of 2023, remains the team's most recent Super Bowl appearance. The game was played on January 30, 1994, at the Georgia Dome in Atlanta. Since the 1993 regular season was conducted over 18 weeks (two byes per team), the traditional bye week between the conference championship games and the Super Bowl was not employed; the last time this had happened was before Super Bowl XXV.

This is the only time that the same two teams have met in consecutive Super Bowls. The defending Super Bowl XXVII champion Cowboys finished with a 12–4 regular season record, despite key players missing games due to injuries. The Bills were making their fourth consecutive Super Bowl appearance, but still seeking their first title, after also finishing with a 12–4 regular season record, largely through the strength of their no-huddle offense.

After trailing 13–6 at halftime, the Cowboys scored 24 unanswered points in the second half. The Bills had built their lead off of running back Thurman Thomas' 4-yard touchdown run. But just 45 seconds into the third quarter, Thomas was stripped of the ball, and Dallas safety James Washington returned the fumble 46 yards for a touchdown to tie the game. From there, Cowboys running back Emmitt Smith, who was named the Super Bowl MVP, largely took over the game. On Dallas' next possession, Smith was handed the ball seven times on an eight-play, 64-yard drive that was capped off with his 15-yard touchdown run. He later scored on a 1-yard touchdown in the fourth quarter. Overall, Smith had 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.

Game summary
Though the Bills had a lead at halftime, Super Bowl XXVIII would have an identical outcome to the three preceding Super Bowls and end with a Buffalo loss.

First quarter
Dallas kick returner Kevin Williams returned the opening kickoff 50 yards to the Buffalo 48-yard line. The Cowboys began the drive with quarterback Troy Aikman's 20-yard pass to wide receiver Michael Irvin. But on third down and six from 24-yard line, Aikman threw an incomplete pass, and the Cowboys had to settle for kicker Eddie Murray's 41-yard field goal.

The Bills then responded with a 7-play, 43-yard scoring drive. Quarterback Jim Kelly's 24-yard pass to running back Thurman Thomas advanced the ball across the Dallas 40-yard line. After a 3-yard run by running back Kenneth Davis, however, Kelly threw two straight incompletions. The Bills then tied the game, 3–3, with Steve Christie's 54-yard field goal, the longest field goal in Super Bowl history.

Buffalo then forced Dallas to punt, but on the first play of the Bills' ensuing possession, Dallas safety James Washington forced Thomas to fumble, and safety Darren Woodson recovered the ball at midfield. Aided by wide receiver Alvin Harper's 24-yard reception, the Cowboys drove to the Bills' 7-yard line, but once again were forced to settle for a field goal; a 24-yarder by Murray to regain the lead, 6–3.

After receiving Murray's kickoff, the Bills could only reach their own 41-yard line before being forced to punt. However, Dallas cornerback Dave Thomas was penalized for running into punter Chris Mohr on the play, giving Buffalo a first down.

Second quarter
Taking advantage of their second chance, the Bills marched down the field with runs by Thomas and short completions by Kelly. Thomas eventually finished off the 17-play, 80-yard drive with a 4-yard touchdown run, giving the Bills a 10–6 lead early in the 2nd quarter.

Dallas started out their ensuing drive with a 15-yard reception by Irvin and a 13-yard run by running back Emmitt Smith to get to midfield. They were eventually forced to punt, but Cowboys defensive end Matt Vanderbeek downed John Jett's 43-yard punt at the Bills' 1-yard line. A 19-yard completion from Kelly to receiver Andre Reed moved Buffalo out from the shadow of their own end zone, and they eventually reached the Cowboys 46-yard line, but they too were forced to punt. However, Mohr matched Jett's feat with a 45-yard punt that was downed at the Dallas 1-yard line by Buffalo special teams expert Steve Tasker.

As the Bills had done, Dallas managed to get out of their own territory and advance to the Buffalo 47-yard line. However, Bills defensive back Nate Odomes intercepted a pass intended for Irvin, and returned it 41 yards to the Dallas 47-yard line with 1:03 left in the half. After a 1-yard run by Thomas, Kelly completed a pair of passes to Thomas and Reed for gains of 12 and 22 yards, respectively, to move the ball to the Cowboys 12-yard line. But the Dallas defense tightened up on the next three plays, as Kelly threw a 3-yard completion to Thomas, an incomplete pass, and a completion to Thomas for no gain. Christie then kicked his second field goal as time expired in the half, increasing Buffalo's lead to 13–6.

Third quarter
Buffalo's command over the game proved short-lived, as the Cowboys dominated the second half. After 45 seconds had elapsed from the third quarter, Leon Lett forced a Thomas fumble, which Washington returned 46 yards for a touchdown to tie the game, 13-13.

Bills receiver Russell Copeland then returned the ensuing kickoff 22 yards to the Buffalo 37-yard line, but on third down, Cowboys linemen Jim Jeffcoat and Charles Haley shared a 13-yard sack on Kelly to force the Bills to punt. The Cowboys then scored on an 8-play, 64-yard drive in which Smith carried the ball on seven of the eight plays, gaining all but three of the 64 yards himself, and finished the drive with a 15-yard touchdown run to give Dallas a 20–13 lead.

Fourth quarter
Meanwhile, Dallas' defense continued to stop Buffalo's offense throughout the second half. Washington intercepted a pass from Kelly on the first play of the 4th quarter and returned it 12 yards to the Bills 34-yard line. A false start penalty on the next play moved the ball back to the 39, but on the next three plays, Smith ran twice for 10 yards and caught a screen pass for 9. Aikman then completed a 16-yard pass to Harper, giving Dallas a first and goal at the 6-yard line. The Bills managed to prevent a touchdown on the next three plays, but on fourth and goal from the 1-yard line, Smith ran into the end zone for the score, giving the Cowboys a 27–13 lead.

The Bills started their ensuing drive from their own 22-yard line and managed to reach their own 36. Cowboy defensive lineman Jimmie Jones made two key plays, however; a second-down tackle on Thomas for a one-yard loss and a 13-yard sack on third down to push the ball back to the 22-yard line and force Buffalo to punt; a poor, 29-yard kick which the Cowboys recovered at their own 49-yard line. Dallas then put the game away with a 9-play, 49-yard scoring drive that took 4:10 off the clock. On the sixth play of the drive, Aikman completed a 35-yard pass to Harper to the Bills 1-yard line. After a false start penalty pushed them back to the 6-yard line, the Cowboys ran the ball on their next three plays to force Buffalo to use up all of their timeouts. Murray then kicked a 20-yard field goal with 2:50 left in the game, increasing the Cowboys' lead to 30–13, and effectively ending any chance of a Bills comeback.

"This one is the worst," Reed said after the game, referring to the Bills' streak of four consecutive Super Bowl losses. "We should have won. Then they come up with 24 unanswered points. That last fumble was once in a million. These things always happen to the Bills. It rips the heart out of you." "Dallas didn't wear us down in the second half," added Thomas. "I fumbled. I cost us the game." However, center Kent Hull managed to find some consolation. "In the immediate future we'll be thought of as losers," he said. "But one day down the road, when I'm no longer playing, they'll say, 'Wow, they won four straight AFC championships. They must have been good.'"

For the Cowboys, Troy Aikman completed 19 out of 27 for 207 yards with 1 interception, while Alvin Harper was the team's top receiver with three catches for 75 yards. Emmitt Smith, still suffering the effects of a shoulder injury during the regular-season finale, became just the second player in Super Bowl history to rush for 100 yards in back-to-back Super Bowls (the other being Larry Csonka, who did it in Super Bowls VII and VIII). He also became the fourth player to rush for touchdowns in back-to-back Super Bowls (joining Franco Harris, John Riggins and Thomas). Smith also became the first player to lead the league in rushing yards, win the NFL Most Valuable Player Award, and win Super Bowl MVP all in the same season. He was also the fourth player, after Bart Starr (1966), Terry Bradshaw (1978), and Joe Montana (1989) to win both the NFL MVP and Super Bowl MVP during the same season. Defensively, James Washington, who began as the nickel-back to counter Buffalo's "no-huddle" and frequent use of three wide receivers, had a phenomenal game with his 46-yard fumble return touchdown, an interception, forcing a Thurman Thomas fumble that Darren Woodson recovered, and collecting 11 tackles. Washington had only started in one game for the Cowboys during the season, but finished this one just a few votes short of earning the MVP award.

For the Bills, wide receiver Andre Reed finished the game with 6 receptions for 75 yards to lead Buffalo, with Don Beebe catching 6 passes for 60 yards and returning 2 kickoffs for 63 yards. Thomas was limited to just 37 rushing yards, but he also caught 7 passes for 52 yards (Thomas became the first player in Super Bowl history to score touchdowns in four Super Bowls: he scored one touchdown in each of the Bills' four straight appearances, XXV-XXVIII). Kenneth Davis was the Bills' top rusher with 38 yards. Kelly finished the game completing 31 of 50 passes for 260 yards and 1 interception. His 31 completions was a then-Super Bowl record. Kelly became the only player ever to throw 50 passes in two Super Bowls. In addition to his 50 passes in this game, he threw a Super Bowl-record 58 passes in Super Bowl XXVI.

Wikipedia

Buffalo Bills quarterback Jim Kelly leaves the field after his team lost Super Bowl XXVIII to the Dallas Cowboys on Jan. 30, 1994 in Atlanta.

Dallas Cowboys' winning quarterback Troy Aikman embraces Buffalo Bills' quarterback Jim Kelly after the Cowboys' 30-13 Super Bowl win.